January 21, 2020      

Looking for a quick answer to a common question about our services?   You have come to the right place.   Browse our FAQs and feel free to call us or send an email if you need more information.

1. How long have you been in business.
  i.t.Interactive, LLC was founded in 1992 by Ed Fischer. With over 30 years of systems design and development experience, Ed has established a reputation of solid technical knowledge and project management skills.

The company's early roots began with DOS-based applications, progressed through Windows client-server development and followed the natural progression to web development by the end of the decade. Our current toolset incorporates the latest technology including HTML, Active Server Pages, Javascript, XML, COM and relational databases.
2. Are your web sites secure?
  Yes, they are secure. We use the latest in secure socket (SSL) technology. Our shopping cart web sites and credit card validation pages all use the latest in Internet security to ensure your credit card data is safe. Watch for the lock symbol in the lower right corner of your browser for the assurance that your personal information is safe.

These web sites are all secured with the same SSL technology:
3. What can you tell me about your web site hosting service?
  A partnership with a strong hosting/server organization since 2001 has allowed us to offer complete web site development and hosting services. Our web sites are hosted at a top-of-the-line Internet Service Provider (ISP) providing exceptional performance and reliability. We use dedicated servers to provide you with the best possible performance and availability. We do not use shared hosting services! A 24 x 7 monitoring service ensures that communication or hardware problems are detected and corrected to keep our client sites up and running.
4. How much does it cost to create a web site?
  Each web site provides unique challenges and capabilities. Our policy is to not charge for any portion of the initial design and definition phase. Once we have established basic guidelines for your project, we can give you an idea on price. Our proposal will provide a detailed roadmap of the development process and normally includes a fixed fee for the development of the web site.
5. What makes the shopripon.com web site unique?
  Our web sites utilize a shopping cart module that integrates seamlessly into your business. Product browsing, secure check-out, credit card validation and order processing are just some of the features we provide with our eCommerce sites. Why pay some 3rd party vendor to handle your on-line sales outside of your current web site? We can integrate a shopping cart directly into your existing web site. You control the product data, pricing, pictures, categories, discounts, shipping charges,...and much more. A cost effective way to sell your products on the Internet!
6. Can your web sites manage a large number of hits?
  We manage over 7,000,000 web site hits per month for our customers. Our current servers are more than adequate to handle millions of hits PER DAY.
7. What type of software do I need to update my own web site?
  If we develop your web site, you will not need any special software. All we require is a computer with a connection to the Internet. Our administrative web sites operate completely without any software installation.

With our administrative web site, you can allow any clerical or administratve person within your organization to provide updates to your web site. Through an easy, point and click interface you can add events, update a specials area on the home page, add new products, update your list of used cars, .... the possibilities are endless. You can even supply your own pictures/images for the web site. Using basic image processing programs you can capture images from your digital camera or scanner and prepare images on your local pc. Then use our interface to upload the images to your web site. Your web site will automatically capture and resize the image file.
8. What can I do to ensure good positioning in the search engines?
  Here's a 10-step plan to improve site visibility and increase search-friendliness. The first five steps address parts of your website's HTML code, while the final five are more abstract. Together, they add up to a must do SEO list.

In my opinion, #7 is the most crucial. I have seen many websites achieve excellent search engine positioning by simply providing current, relavent content.

1. Title tag (SEO Gone Wild – microsaw.com)

If you have the title tag set up right, and it's a unique enough phrase, you could rank on page one for this alone.
Write your keywords early in the title, and place your company name last--unless you are Coca-Cola, or have a huge brand.

2. Meta tags

Description--. Place your page content description between the blank quotes with a call to action statement like, Sign up here, or Call us at 800 XXX-XXXX.
Keywords--. Place keywords between the quotation marks after content, separated by commas. Google ignores this, but it appears that other search engines still review it.
3. Header tags

H1--This HTML tag should contain your core keywords, one per page.
H2--This HTML tag should contain derivatives of the keywords.

4. Body

Content--Use content that matches the keywords on your site. You should ideally have 400 to 800 words on a page.
Bolding--Include bolded keywords that match your topic/theme on the page.
Create a blog--Wordpressis an amazing blog that is free and can easily be optimized via plug-ins. Then, write entries twice a week.

5. Linking

Use links and anchor text to create popularity and reputation around keywords (example: don't link to just click here, but create a better link like, download the digital camera white paper).
Internal links (link to other pages on your site)
Outbound links (you link to another authority site on your topic)
Reciprocal links (join link exchanges and contact partners to exchange links)
One-way links (when other sites link to your blog, press releases or articles) are typically more effective than outbound and reciprocal ones.
For some internal links, use rel=nofollow in the code to avoid losing PageRank to less important pages like about us, contact us and privacy policy.

6. Domains

If starting a new site, try to get an established URL (purchase it if you have to).
Use keywords in an easy-to-remember domain. Google recognizes domains that have been around and establishes credibility; you can avoid the Google Sandbox (where you don't show up in the index for months, potentially).

7. Users first, then search engine

Make sure your sites have valuable and readable content. If you've optimized for search engines only and no users stick around your website, you haven't been successful.
Navigation, directory structures and file names should be well defined. An easy way to solve this is to use breadcrumb navigation and linked navigation, not flash or JavaScript or image-based links. Develop a flat directory structure (no more than three levels deep) and name your keywords in the file name (ex: content-management-system.htm)

8. Keyword research

Keyword development is one of the first places to start. Two to three keywords per page is possible. Combined with the items listed in the first five steps above, you will have a high success score.
Use tools like Yahoo! Search Marketing/Overture, Google's Keyword Tool and SEOBook keywords tool.
Try to shoot for keywords that have higher search counts; over 20,000 searches for your keyword are good, but it all depends on your industry.

9. Competition

Find out what the competition is doing. Type in your search term into a search engine and locate three to five of the top results. Look at these sites and see what they are doing in the HTML (on-page) and linking (off-page) areas. I'll discuss this more in a future article.
To find out how many sites are linking to your competition, type link:http://www.competitorname.com into Google. Do the same in Yahoo!, and you'll see a higher count because Yahoo! is more all-inclusive.

10. Be cool.

Don't let this business get to you; it's frustrating at times. SEO is a long-term commitment. Some weeks are great, others are not.
It's a serious investment of time, sweat and staying the course. The best success factors I've seen: Approach content and website design in a natural way; be ethical (don't spam); and keep it real--it's a business, and nothing comes for free.

Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional tactics that can help create a buzz around your products and services. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy.